DI$COUNT UNIVER$E was an undercapitalized brand that grabbed the eye of the global entertainment industry in such short duration because of its ability to standout in the crowd and not produces the same old mainstream items. Showcasing rainbow bright palettes and cheek graphics like Flamingo Park and Mambo, made it instantly loved by Aussies. The essence of the label is a culmination of ideas, imagery, the dialogue between them and the world, the desire for transformation and evolution; it’s about personality, spontaneity, humour and irony, cliché and imitation. It’s about art. The work is perceived as trippy and psychedelic by large numbers who shop or known about the brand. The brand takes pride in not being very serious, its inspiration is gathered from Tumblr but they translate their creative and absurd visions into wearable and unique outfits. Consequently everything is youthful as hell, but also, you don't need to be young to wear them, just adventurous and confident and willing to wear hues that don't occur in nature. These are clothes made by women who like to have a good time, for women who like to have a good time. Sometimes fashion doesn't need to be anything more.

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DI$COUNT UNIVER$E does not adjust itself to the customary mold seasons rather it considers itself as important as the design framework takes its purchaser. DI$COUNT UNIVER$E mirrors how the web works as a framework, discharging little, unpredictable accumulations, once in a while even of one, or no articles of clothing. The advancement of the online shopper has superseded the ventures pace; with the development of the web and democratization of national reporting, as the blog and web-based social networking, the framework is obsolete. DI$COUNT UNIVER$E perceives that the virtual customer enormously contrasts to the customary form purchaser, and gives an outlet to fulfill these purchasing patterns.